What word? Any fucking word! Whatever you find interesting: TELL PEOPLE ABOUT IT. If we all have to find out everything for ourselves we’re going to miss a lot of good stuff. Have conversations on the bus, give checkout assistants random things to to something to mull upon, write a blog. You are the butterfly that starts the storm… no, wait that’s fucking lame.. how would Jeff Goldblum say it? You ARE the chaos effect!