Fuck the trend.

We waste so much just because we all insist on doing things at the same fucking time. Whether it’s energy, time, or money, our adherence to other people’s patterns brings cost as well as convenience.   If we could smooth out these peaks and gluts we’d not burn our lives away sitting in traffic, we’d need fewer power stations, not get frustrated by being part of the over-charged herd at weekends.

Only dead fish go with the flow. Go flexitime. Start working a 9 day fortnight. Work from home. Do your washing at 2pm. Whatever you do, disrupt these fucking trends.

Small fact: Americans waste 4,200,000,000 hours and 10,600,000,000 litres of petrol every year just sitting in congested traffic.